The purpose of strategic planning is to create a shared picture of the future direction of the Fraternity based on a set of guiding principles.
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Strategic planning can be used to determine mission, vision, values, goals, objectives, roles and responsibilities, timelines, etc. |
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There is no one perfect strategic planning model for each organization. Each organization ends up developing its own nature and model of strategic planning, often by selecting a model and modifying it as they go along in developing their own planning process. |
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Strengths, Weaknesses, Opportunites and Threats (SWOT).
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors |
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